Up to 82% of customers do their product research online, but then prefer to purchase in person.Forbes Insight.
The world’s truly moved digital, and e-commerce has seen massive growth over the past decade or so. This means if you own a brick-and-mortar store, you’re probably seeing lesser footfalls than before. However, that doesn’t mean you’re going the wrong way. All you need to do is integrate an online marketing strategy for your offline store.
That’s because according to Forbes Insight, up to 82% of customers do their product research online, but then prefer to purchase in person. That’s quite a large percentage and you’d be astounded at how often it happens.
It’s worth seeing how you can increase the store’s sales via digital marketing. Here’s how you can do it :
1. Online product marketing via Social media
One of the best ways to integrate online marketing with offline is via social media. There’s so much you can do with it and get more people to enter your store. Having your retail business on online platforms like Facebook is one of the best decisions you can take. Here’s what you can get out of it:-
- You can target potential customers
- Connect with customers and audiences
- Geo-target people within your area
- Know the current trends and what your consumers want
- Curate your content according to your buyer persona
Via social media, you can attract customers straight to your store as customers once understand the product, they can then head over to the store and purchase it sooner.
2. Local SEO
Locally targeting customers is another awesome trick you can incorporate to get more people to visit your store. The local SEO tactic can help you get more visibility within the area and also highlight products that would take longer to reach online.
People are more likely to purchase after researching and you can be their go-to store for all their research. Making use of an online advertising platform such as OffersTakeAway, to list details on all new products means you can promote it to get more people to head over.
You get a better understanding of consumer behaviour and local listings are one of the best ways to make your business appear on the Search Engine Result Page. Increased visibility due to SEO will connect you to potential consumers and also gives your store the credibility it needs. You could even integrate an offline-online customer review as those work wonders in getting more people to trust you.
3. Geo-targeted Ads
A geo-targeted marketing strategy will enable you to reach the right audience for your store.
With geo-targeted ads, you can promote your businesses online and target only interested customers or customers with a higher reason to purchase.
Paid ads give you the contingency to work around frequency and budget so you know exactly how your ads are performing. Some of the other attributes include –
- Consumer intent
- Content keywords
You can highlight targeted attributes like connections, behaviour, site visitors, events, locations, interests and so much more!
4. Loyalty programs
There’s nothing more satisfying than seeing a customer arrive at your store because of an online ad. It means your ads are working and that customers are actually engaging with them to head over. You can offer some amazing discounts as part of your product marketing exercise.
If there’s a new product release, attract customers online with segmented and targeted ads. This will get them interested as they’d like to view the product in person before buying. Offer a discount or a gift voucher, customers love getting an extra bonus for their efforts. The best part is that it works for both existing and new customers too. Communicate with them via email or text and you can get their attention. It will result in increased sales for your offline store and help build brand trust.
5. Competitor analysis
You need to keep an eye on how the competitors are doing and whether your strategy is working out or not. You can pick out a few pointers from their strategies and execute the same for your offline exercises.
Take a look at their local SEOs, social media and websites and sign-in to their offers wherever possible. These will give you a better understanding of where you’re going wrong and what you can improve on.
Thus, these are some of the best tips to improve your online marketing exercises and get more people to visit your store. Keep experimenting and you’ll finally figure out the best way to attract more customers. Good luck!
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OffersTakeAway provides an online platform to reach customers from every nook and corner of India. With geo-targeted ads, you can ensure that your product advertisements are reaching the right audience.
OffersTakeAway let’s you write SEO optimized product description, add voucher codes, offer discounts and promote your offline store online saving you from the hassle of building, maintaining and managing web assets.